Angiolo Giuseppe Fronzoni, Showroom Maria Calderara, Milan, Italy, 2001

“PROJECTING THE VOICE OF THE VERB LOVE” A design path like that of A. G. Fronzoni, everything aimed at communicating, through figurative synthesis, its graphic and architectural production, is the result of a very personal language of a precise method. Fronzoni has always considered space as the fundamental principle in graphics as in its architecture, because it is able to communicate through full and empty spaces. In this case the space was found by denying the surfaces naturally available and looking for others. A set-up lesson through a layout lesson. In a neutral, silent, white space marked only by six old pillars, a thin white plate is detached from the orthogonal certainties of the horizontal plane to accommodate a new balance projects and insights of more than fifty years of activity. An inclined plane where there was everything of Fronzoni: his courageous fight against the obviousness, banality, noise and waste.

References:

https://en.wikipedia.org/wiki/AG_Fronzoni
http://www.treccani.it/enciclopedia/allestire-oggi_%28XXI-Secolo%29/

Authors:
Randy Tiomo
Valentin Sébé
Lore Hoppenbrouwers
Žofia Uhrínová