Luciano Baldessari, Breda Pavilion, Milan, Italy, 1952
The Breda Pavilion from 1952 was designed in order to expose industrial products at the Milan International Fair. Designer’s intention was to create an expressive sculpture and revolutional scenography for advertising the Breda company’s machines.
The building was in a shape of a giant helix, reaching the height of 18 meters. Architect designed an abstract and very plastic form, avoiding classical orthogonal geometry and directing to the beauty of parables, hyperboles and concoids. Luciano Baldessari created a “promenade métallurgique” which is a ramp made of reinforced concrete leading to the top of the machine and then becoming a curved wall with the company’s name on it. Hereby he delimited the exhibition space.
Above the walkway there was an abstract ribbon shape, attached to the ground only in two points. The total length of the free span reached almost 30 meters. The ribbon was supported by coated steel structure from a plastered metal mesh. Also the path was illuminated by neon tubes.
The form allowed the building to be received as a very light and harmonious form . Even though the architect created a giant sculpture it was functional and imaginative at the same time.
- Graziella Leyla Ciagà, Luciano Baldessari e Milano, Milano, Casva, Comune di Milano, 2005